Alphabet's Google has not ruled out to track down the users of the technology, which is
for advertisers as to its Chrome browser, without the consent of the united kingdom, the competition authority, in accordance with a proposal, which was published in the newspaper on Friday.
The company is said to be at the same time, I welcome the opportunity to work with the control, that is, putting up with privacy and competition policy, on its own initiative.
On January the Competition and markets authority has launched a review of Google's plan to cut funding for some of the extra Chrome apps as early as next year.
Companies in the $ 250 billion global online advertising industry has raised concerns about damage to the world's most popular web browsers will result in a loss of the ability to collect data in order to customize the ads and make them even more dependent on Google's database.
A series of obligations which were issued by the CMA on Friday, which is subject to public comment until July 8, before it's entered into force, Google will, to the rights and responsibilities of the controller in the project, which is called the Sandbox, the Policy for the development of alternative tracking technologies.
Google says that users often expect it to be more private. However, some of the advertising cookies, to make it possible for consumers to browse web pages with the help of the touch in a couple of them.
Even though this is on Google last year, said that the potential for alternative uses cookies to better protect the user, the British researchers found that they could "distort competition in the online advertising market, "which will make it possible for Google to leverage its dominant position.
A potential prey, also known as " FLoC, that is, a test of between 0.5 per cent of the Chrome browser, users, and VENDORS showed that it was able to give Google an edge over their competitors.
Google has said that it will have to work in order to be sure that everything feels like it's in the privacy of a sandbox, but to give it an unfair advantage.
The CMA chief executive, Andrea Coscelli, said the regulator is "taking the lead" on the strength of technology to the enterprise can be done to shape their behavior, and the protection of competition.
Tim Cowan, Chairman of the Anti-trust Practices, Preiskel law Firm, A co., and the Google critic, said on Reuters, Google has a history of its teeth, commitments, citing as an example that was recently given by the French competition authority.
"If the CMAS is offered, for they are very sure on their to see if they can tell you what is good, and habits in order to change Google it," he said.
